What the National Business Association Can Do for Your Business! A Conversation with Ken Yancey

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President/Owner at Ken Yancey Consulting

In this Episode: 

Rieva and Brian speak with Ken Yancey, a longtime champion of small business owners everywhere and current board member of the National Business Association (NBA). Ken shares the great things happening at the NBA to support business owner members—the new benefits, access to experts, and available resources. Listen to the podcast and then go visit the NBA for more information.

Podcast Highlights: 

  • For businesses to adapt and grow, they must remain committed to learning and evolving. This includes staying updated with trends, technologies, and best practices.
  • With the rise of AI and automation, businesses need to be at the forefront of integrating them into their operations to improve efficiency, manage costs, and stay competitive.
  • Trends like social shopping powered by AI are gaining traction, especially among younger demographics. Businesses must adapt and meet customers where they are, ensuring a seamless experience across different platforms.
  • The National Business Association (NBA) has been supporting and championing small businesses for over four decades. It is governed by a dedicated board of directors who are invested in the success of small business owners and aspiring entrepreneurs.
  • The NBA provides resources, tools, information, and offers benefits and discounts curated specifically for small businesses to help them succeed.
  • Joining the NBA provides business owners access to features, benefits, content, and contacts that they might not ordinarily have access to, often at a discounted rate.
  • NBA is interested in fostering a sense of community and shared knowledge among small business owners.
  • Particularly for younger generations, consumers are utilizing multiple platforms and merging online and offline experiences. For example, they might discuss online products while being physically present in a store. It’s essential for businesses to acknowledge and adapt to these changing behaviors to stay relevant.
  • Businesses that remain stagnant or too loyal to outdated methods and suppliers risk being left behind. Continuous questioning, adaptation, and a willingness to change are necessary to thrive in today’s dynamic business environment.

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