How Tattoo Fun Navigated COVID-19 with Paul Cary

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President at TattooFun, Inc

Rieva and Brian talk to Paul Cary, Founder of Tattoo Fun, about the changes he made in and to his business since the beginning of 2020. Tattoo Fun is a great example of a small business navigating its way through the pandemic.

Four Observations From Paul:

  • Hiring the right people with strong customer service skills was important to me. They help us better define our company culture.
  • Thanks to Zoho, when a customer calls us from 10 years ago, his record pops up on our screen. We can see all his information and say, “Hi Joe. Gosh, I haven’t heard from you in 10 years.”
  • We were a virtual company before the pandemic hit which helped us not having to deal with setting everyone up for remote work. I can’t see our company going back to an office environment; it simply doesn’t make sense for my business.
  • I miss the events and festivals, but I don’t see them coming back in 2020. We have pivoted our business to focus on in-person events coming back some time in 2021.

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Rieva Lesonsky

CEO, President & Founder at GrowBiz Media

Brian Moran

Brian Moran

Founder and CEO of Brian Moran & Associates.

Episode 8