Alibaba.com’s First Ever In-Person Conference

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Global Marketing and Partnership Lead at alibaba.com

In this Episode:  Min Yang, Global Marketing and Partnership Lead at alibaba.com shares why the company decided to host its first ever in-person conference in Las Vegas this year, and some amazing new features that business owners can utilize on their website.

Highlights From the Podcast: 

Co-Create Event: This is Alibaba.com’s very first flagship event for customers with industry experts and Alibaba partners attending.

B2B E-Commerce Focus: Min Yang emphasized the importance of helping customers find the right supply chain and product options, especially post-Covid. Diversity in the supply chain and cost-efficiency are top priorities for customers.

Transformation: Over the past few years, Alibaba.com has transitioned from just connecting suppliers and customers to becoming a one-stop trading platform. They now offer logistics services, trade assurance (protection for buyers), and financing options.

Verified Suppliers: Alibaba.com provides a “Verified Supplier” badge to ensure that suppliers are vetted by a third party, offering more transparency and trust for buyers. This process addresses buyers’ concerns about transparency in the supplier base.

Trade Assurance: Alibaba.com introduced “Trade Assurance” to assure businesses, especially those hesitant about global transactions. It provides protection for buyers if there are discrepancies or issues with product orders.

Support for Small Businesses: Recognizing the challenges faced by startups and small businesses in global sourcing, Alibaba.com introduced features like Trade Assurance to simplify and safeguard the sourcing process.

Global Reach: The platform operates in 190 countries and regions, underscoring its extensive global reach.

Diverse Product Range: Alibaba.com offers products from nearly every industry and category, with around five thousand subcategories, ranging from small items like needles to large machinery.

Transactional Marketplace: Min Yang confirms that Alibaba.com operates as a transactional marketplace, handling payments through multiple methods, even offering payment terms for qualified business buyers.

Opportunities for US Manufacturers: U.S. manufacturers can use the platform to export their products, highlighting areas like food, beverage, and agriculture as categories where U.S. manufacturers excel.
Listening to Customers & Supplier Options: For customers looking for nearshore or local options, they strive to ensure a supplier is available to meet those demands. The platform allows users to search by country, delivery time, or type of product.

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